Happy New Year...2015 Revisited!

Looking back over the year 2015 and I must say it was an busy year. We continued to design numerous wedding and celebration cakes.  Many exciting things happened this year. 

First, probably the most exciting thing to happen this year, was that my husband and I opened up an office in Fort St John for both our environmental consulting business and my cake design business.  When we were stetting up the office, I took one of the office spaces inside for my cake business. I wanted to have a place in town for clients to pick up their orders and also a place to hold client meetings. I wanted to move that aspect of my business away from my home. Even though I still have my commercial kitchen attached to my home, I just didn`t want clients coming to our residence. I wanted to restore a sense of  privacy. 

2015 was another busy year in the cake business. I always get asked,  "What is my favorite cake design?" That's hard to say because I do so many cool cakes during the year. However, looking back there were definitely some cakes that stood out. Here are just a few of my favorites...

On the non-business side of things, it was a busy year for our family. This year, we took a family vacation to the Yukon. It was amazing! I love the Yukon so much .. it is one of the most beautiful places in Canada. We are already planning a second trip.

It was also this year that I discovered a hidden passion... horses. I always sorta liked horses... FROM A DISTANCE. They were nice to look at, but that was IT! Nothing more. Well, my daughter has been taking riding lessons for some time and really wanted to get a horse. We live on an acreage so we had the room, but were waiting for just the right time. AN opportunity came up this past summer and my daughter acquired her first horse ASH. 

I was thrown in the deep end then. I had to start learning about horses REALLY fast. Not only did I start to learn how to care for them, I actually started to like them and wanted to be around them. The next thing I knew I was purchasing a horse for my self... EARL. I love spending time with him and have already signed up for my first Natural Horsemanship class. Wow...t's amazing how things change! I am excited to see what 2016 brings. 

"I wanna start a cake business...."

When I was at the CKNL trade show last month, someone came up to me and said they knew someone who wanted started to their own cake/cupcake business and what kind of advice I could give them.  I have been in business for 8 years now as of this month (we opened our doors May 2007) and I am CONSTANTLY learning the business. I can give some pointers though...

1) RESEARCH... 
Do your research first. Go to your local city hall and health officials and find out what you need to do to start your own business. From start to finish, it took me about a year to open up for business, I had to get the necessary licensing, permits, and insurance. PLUS, I had to submit a menu to the health unit to get the okay. I also had to submit building plans to the city and the health unit before I started construction on my second kitchen. Once construction was completed, I then went through a final inspection. Another thing,... I have to get water inspections too. Even though we are on city water, I have my water trucked in, so I have to get my water inspected.
Now is also the time to set your policies.. in regards to delivery, pickup, forms of payment, deposits, hours of operation, discounts (if any or to who), etc.

2) RECIPES
In addition to research... take the time to get your recipes down pat. Once you are in business, it is NOT THE TIME to start looking for a vanilla cake recipes. Sorry, you should have done that BEFORE you got into business. How many times I hear people in the cake business requesting a recipe for a vanilla cake or a lemon cake. Now, it's still OKAY to try new recipes on the side and if you find one that happens to be better than the one you have, than OK ditch the old one and go with a new one.

3) PRICING, PRICING, PRICING.... 
Most importantly is your pricing... take the time to establish your pricing structure. Cost out  your INGREDIENTS, OVERHEAD (power/fuel/licenses/materials/water/marketing/permits/ office supplies etc), TIME (this includes not just baking, but shopping, cleaning up, delivery, design time and discussion time with the client) and PROFIT.
Part of your research includes checking out what your competitors prices are. This is very important... DO NOT UNDERCUT YOUR COMPETITION. Not only does it hurt you, it hurts your competition and hurts the industry. It will put your competition out of business too.  There`s not enough  work to go around. Any market can only bear so much competition before it is over saturated. When the competition is over saturating the market and charging ridiculously low prices just to get business, it devalues the market. So, for example if your competitors are selling cupcakes for $3.00-$4.00/ea, then you should price yourself somewhere  in that area too. If cakes are priced between $4.50 - $6.00/serving, then again price within that area. Bottom line... price accordingly!

4) MARKETING
Get your self a website. No... a FACEBOOK page is not a WEBSITE. A professionally built website gives yourself a professional appearance and level of credibility. Besides.. these days I  find most people head to the internet in their search for a baker.
For myself, I have a website, a FACEBOOK page, BLOG, newsletter, twitter, and Instagram. I use each one differently for different purposes.  The more you market yourself... the better.
Another thing about marketing... is deciding on what kind of image you want for your business and what kind of customer you want.  For me, I promote to those clients who want a high-end quality cake using the finest ingredients, up-to-date with the latest decorating techniques and attention to detail with supreme taste. I do not do grocery style sheet cakes or the Wilton style star tipped cakes.With that in mind, I do not advertise on local buy and sell Facebook pages. Those sites are for those clients looking for a deal and that`s not my market plus it cheapens my image. You don`t see Mercedes or Porsche  advertising on buy and sell Facebook Pages...need I say more.

5) Get the whole picture... 
Before you get in business, think about your life and how much you value your free time. Plan for long late nights with little sleep with few weekends off, especially from May until September. If you have kids or family, you won`t see them very much.   Trust me... I know. I see my kids more during the school year when I am ferrying them around to all their after school activities  then in the summer months during their vacation. The key is to be super organized. I break each cake project into a series of steps doing a little bit each day. Plus, I try to work during the day while they are in school leaving me the evenings free to be with my family. A lot of it is trial and error, working out a plan that works best for you.  Also, learn to plan your life and holiday time a year in advance. I already have brides looking to book for 2016 and we have just started the 2015 wedding season. After 8 years in business, I am starting to finally be a little bit selfish and take some time off for my family. I booked off at least one weekend a month so I could relax and do something with them.

So there.. just a little something to ponder. Now, you might say.. I only want to sell a cake here or there a make a few bucks, not to get into business. SORRY.. once you accept any form of payment for cake or cupcakes, YOU ARE IN BUSINESS.  Pretty simple...

So there you have it.. just a few tips.  Over the past 8 years, I have learned soo much (and a lot the hard way)  and I am still learning more and more every day.

It`s TRADE SHOW time again...

Well, it `s that time of year again. This past month we attended the 43rd annual CKNL trade show here in Fort St John. It`is one of THE BIGGEST trade shows in the Peace area boosting up to 16000 people in a weekend.  This year we were SUPER excited to be attending the  show since we decided a CHANGE was needed in our booth design. In the past, we have decorated our booth to go with a more elegant design.. black curt tans, table skirts and lavender tablecloths... you know a more elegant, poshy look.

Since the CKNL trade show is a more a relaxed, family oriented event, we decided to go with a more  homey look.  In came the burlap and lace..We wanted to go with a original storefront look, however I couldn't`t figure out how to create, build and transport a wooden counter  so I went with burlap. To make it more vintage, I added lace. LOTS and LOTS of lace.  My late grandmother had  crocheted me many lace table cloths and doilies, so I have a HUGE collection which came in handy. I also purchased wooden crates, picture frames and little knick-knacks  to complete the overall look.

I am SOOOO happy with the overall look. It was amazing,. Plus, the feedback I had from those attending the show was phenomenal. Every person who stopped by our booth said they loved the look commenting it was one of the nicest looking booths at the trade show.

We were super busy that weekend selling cupcakes, cookies and talking to all those who stopped by our booth to look at our `cake designs and answer questions.  At the end, we sold over 460 cupcakes, over 120 mini cupcakes, and over 120 cookies. I can`t wait until next year... got my thinking cap on already!

The "IN BETWEEN" Stage...

I call the time  between Christmas and Wedding Season, the "IN BETWEEN" stage. This is typically the time (for most cake designers) when it is a bit slower in terms of cake and cupcake sales, but this is also a VERY BUSY time for me.  During this time,

1)  I hold all my wedding cake consultations, starting from October -November, and then once again from January to March. I really, really enjoy this part of my business. I enjoy meeting with couples and seeing their  ideas and drafting up designs for their wedding cake. Every cake I create, I try to bring a personal element of the client into the design.  Plus, the bridal couples enjoy eating cake.. that's the FUN part.

2) Inventory... this is when I go through my kitchen and all my wedding cake orders and see what I need to order for the upcoming busy wedding season. Sometimes, if I need a special cutter or mold, I need to order it at least 6-8 weeks in advance to make sure I get it on time. Sometimes a special piece of equipment comes as far as the UK.

3) This period is also the time when I typically attend bridal or trade shows. Right now, I am busy prepping for the upcoming CKNL trade show in April. It usually draws in around 16-20,000 people in a weekend. I sell on average around 600-800  cupcakes in one weekend. Last year, I had a smaller booth and I was tripping over stuff all the time. So this year, I rented a much larger booth, plus totally revamped my booth design. Sorry, no hints, I will post pics of my booth after the show.

4) VACATION... need I say more. With my husband working in the oil patch, the spring break up tends to be around April, which happens to land before wedding season. As a result, our family tends to take a family vacation at that time. Gives me time to recoup after standing on my feet for 3 long days at the trade show and relax just before the wedding season. Sleep and days off are not an option from May until September. Last year, we went to Punta Cana...

We're Only Halfway Through...

The month of July kept us hopping... it seemed this month was the month for cupcake orders.   The cake business is strange... it's like a pendulum. You never know how it will swing and how far. Some times I will go weeks without cupcake orders and think, "Hmmm... maybe the cupcake craze is over, then WHAM!!! I am hit with a rash of cupcake orders". Yep.. the cake business is certainly unpredictable.

Here are some of the orders we completed this month...

30th Birthday Cupcakes

Red Velvet Cupcakes with White Chocolate Cream Cheese Frosting... YUMMM!!!

 Smash Cupcake for a little girl turning ONE. Love the contrast between the colors. We also made coordinating cupcakes to match the cake. Her mom later wrote me, `` Jasper loved her cake and the cupcakes were a real hit. Thank you!!!!``

Pansy Cupcakes. These for a client whom I have made her birthday treats for the past 3 years.  She later emailed me saying, ``Thank you very much fo rthe beautiful Pansy cupcakes you had made for my birthday. They made my day very special. Thank you.``

AND, lastly, this was the HUGEST wedding cake I have made to date. This wedding cake was created for a very sweet bride. This 5 tier wedding cake was airbrushed in pearl dust and then scroll work and lace applique was applied to the cake which was then painted in champagne dust.  Unfortunately, I didn`t get a great pic of the cake, however, the bride has promised she would get me one.  The bride emailed me, the day after her wedding saying that the cake, ``It was absolutely incredible!``

READ ALL ABOUT IT......

Just Like Gram's is exicted to announce that it was recently featured in an on-line magazine article in the Northern Groove. You can read the full article here...

Taking a moment to breathe...

Well, the month of June is now behind us and we can now catch our breath! It was SUPER busy here at Just Like Gram's.  We were so busy that I didn't get a chance to take pics of every cake that went out our door, but here are just a few.

Clifford the Big Red Dog Smash Cake created for Lana Hamilton Photography. Love the paw prints going up the side of the cake!

We created this hockey theme cake for a young man graduating from high school. It featured the colors and logo of his favorite hockey team... the Edmonton Oilers. Sugarpaste accents included hockey sticks, hockey skates, puck and a grad cap.

Here is another high school graduation cake we created for a young lady.  This cake was centered around the theme of music. The bottom tier was designed to look like piano keys, with scroll work and musical notes on the second tier. Topping it off was the grad cap with a gold tassel.

 I absolutely love the simplicity of this wedding cake. This 4 tier square wedding cake featured white sugarpaste blossoms at the corners of each tier which were wrapped with a green and overlapping black ribbon. Later I received this message from the bride,  "Thank you again Tara! It was perfect, delicious, and exactly what we wanted."

Another wedding cake that went out our door was this 3 tier square wedding cake. It featured simple scroll work  with a yellow and orange ribbon wrapped around each tier.

Received a call from a lady out of town who wanted to order some cupcakes for some friends. She chose a variety of theme, such as these Golfing Cupcakes. She later sent me a message saying, "LOVE them!! Thanks soo much!!"

Beer Mug Cupcakes

"Don't send Flowers, Send Dessert!"

"Don't send flowers, send Dessert!" For years, flowers have been the traditional gift delivered for a special occasion, sympathy, thank you, or when you want to express a feeling.

Just Like Gram's is now offering an alternative. Instead of flowers, we bring dessert… always considered special, uplifting the spirits of the lucky recipient.

 Just Like Gram's offers freshly baked custom decorated cakes, cupcakes and cookies. We will even deliver them for you. Delivery is included in the price of all our baked goods within the Fort St John area.

Check out our Delivery Vehicle!

June...and We're only Half-Way Through....

One thing I have noticed over the years is that some years, June is quiet and some months June can be completely insane. You can never predict from year to year, what it's going to be like. In the past, I have had a ton of weddings in May with few in June, but this year.. the EXACT opposite. June seems to be THE month to get married. Let's also add in the fact that it is also graduation season and people don't stop having birthday's either. We are only half-way through June so I thought I would post some pics of the cakes we have completed so far.

Buttercream piped basket weave flower basket with all hand made sugar flowers.

The following three cakes were created for a client (and upcoming bride of mine) who planned a "ladybug" theme party for her little girl turning 1. We created a ladybug smash cake, ladybug birthday cake for the guests and additional ladybug cupcakes.

 














One week later, I created this wedding cake for the mom "the bride". She had a destination wedding and then came back to hold her reception. We chose a bold blue color her wedding cake with some simple white scroll work. Chocolate seashells and fresh orchids were added at the end to complete the overall look.

Another wedding cake created last weekend was the this ruffled cake complete with yellow ruffled gumpaste flowers. The bride requested a design by Maisie Fantaisie. The original design had pink flowers which we changed to lemon yellow. I also added additional ruffles than the original design.

It's been a while...

I know I haven't posted in a while, so now that we are halfway through June, I sit back and look at the previous couple of months. After taking off most of April, my husband and I took our children to Disneyland and then after being home for a week, I headed back east to Kitchener, ON to attend a course taught by Karen Portaleo, of the Highland Bakery, hosted by Chrissie Boon of Icing Inspirations.  I was only there for one night and came down with the flu. Running a fever of 102, I wasn't about to quit. I gritted my teeth, filled up on meds,  and somehow got through the course. I spent lots of money just to attend with airfare, hotel costs, etc so I wanted to get my money's worth.  We learned a ton of stuff about modelling and working with chocolate. It was too bad being so sick with the flu that I didn't really have a the chance to thoroughly enjoy it. Hopefully, I will have the opportunity to take another course by Karen. Unfortunately, I never finished my cake (I WONDER WHY???), so ONE day when I have some spare time, I will finish it.

After my course was done, I headed to my sister's in Alberta for some R&R, shopping and visiting family.

May brought a whirlwind of cake orders.  Here are just a few of those completed...

I work closely with the wonderful Lana Hamilton of Lana Hamilton Photography. She specializes in family and children photography. She also does Smash Cake photography too. Her work is AMAZING, plus she is fun to work with.

Set of two Smash Cupcakes  for a set of twin girls.

Smash Cupcake for a little boy who was into Dr. Seuss  (who isn't... "Big A, Little a. A, A, A", yes I read that book to my son a ZILLION times)

Smash Cupcake featuring purple polka dots and matching bow.

Sculpted Martini Glass Cake for a young woman's birthday.

In addition, to the sculpted Martini Glass cake, we also created this pink cake with black zebra stripes. Matching fondant martini glass applique was applied to the top.

I received a lovely phone call from Mary Anne on Vancouver Island who wanted to order some cupcakes for a young lady's birthday (she had just moved up here). Isn't that sweet?  I created some Red Velvet cupcakes with Italian Meringue Buttercream sprinkled with silver dragees and purple gumpaste blossoms.

Let's talk about "DEPOSITS".

What do I have to pay a "DEPOSIT"?

An excellent question!

Yes, we require a 50% non-refundable deposit on all our orders payable at the time of ordering.

Why?

First, we are a custom design cake studio AND if the order is cancelled, we cannot sell the cake to someone else since it was made for a specific client. We are not a walk-in bakery or large scale grocery store where we have ready made cakes to sell. All our cakes are made-to-order to the customer's specifications.

Secondly, when we take a deposit, we book that day and commit ourselves to your order. Many times we turn down business because we are booked already. Should an order be cancelled, we have lost business since we have turned away clients in order to design a particular cake.The non-refundable deposit covers the lost opportunities and the costs incurred by the vendor based on your commitment. In the past, we have ordered specialty items or started production on specialty cakes, only to be called a few days prior to completion to have the order cancelled. For example, one time I had an order for an "adult oriented" cake, and after having the cake baked and started working on the decorations, I received a call needing to cancel. There is no way I could have resold the cake since 1) it was adult oriented 2) it had some very specific custom designs requested by the client. You know the saying, "...it only takes once".

So requesting a "deposit" does 2 things:

1) It protects the customer. When you place an order and pay the 50% non-refundable deposit,  you are guaranteed that your order is booked with us. The deposit  protects the client and assures the client that the vendor will be there. No worries! and
2) It protects us against cancelled orders and lost business.

Happy Mother's Day!

Looking for a treat for your mum on Mother's Day? Just Like Gram's is offering a box of either 6 or 12 Gourmet Filled Cupcakes decorated with handmade roses. Choose from these delicious cupcake flavours: Red Velvet, Cappaccino Express or Raspberry Mirage.
Cupcakes are specially priced just for Mother's Day. We will be taking orders until May 9th. Cupcakes must be picked up or delivered May 11th. For more information call us at 250-827-3023 or email us sales@justlikegrams.ca.

Snoopy Revisited...

Last weekend I created this adorable Snoopy Doghouse cake complete with Snoopy and Woodstock molded from sugarpaste. I had created this cake design, complete with cupcakes, a couple of years ago for a baby shower.  When I first received the request a few weeks ago, I asked the client if she wanted the EXACT same cake or should we add something to the cake to make it more "individualized". The client requested the same design. Now, I really don't like replicating the same cake design.  I like making each cake customized and a little different for each client.  You know... make it "yours". So with this particular cake I made the roof have some texture by using a brick-like impression mat and we also put a large "5" on the back of the doghouse for the birthday boy. 

To complete the cake order, she requested additional cupcakes topped with little Snoopy's and Woodstock's. These toppers were created out of chocolate.