Wednesday, January 12, 2011

Resolutions: In with the New & Revisiting the Old

I know this is a bit late, but I sometimes say "Better late, than never", but I wanted to wish everyone a belated "Happy New Year!" I can't believe 2010 has come and gone. I mean, was it just me or did it fly by WAY TOO FAST? Maybe, it was just me, cause I was so darn busy cak'n. By far, 2010 was the busiest year for Just Like Gram's. The number of wedding cakes we created this year more than doubled from previous years. I also got the chance to fly to Toronto and learn the art of sugar flowers from Ron Ben-Israel. Once I got past the first day of recovering from air sickness, I really enjoyed the course. I loved meeting so many people who shared the same addiction to cakes as I did. Not only did I learn about sugar flowers, I also got the chance to learn so many little tips just from talking to other cake designers.

So, looking back at our 2010 resolutions, how did we fare?

Resolution 1) Marketing:

  • This year we launched our new and updated website. I ABSOLUTELY love my new website. It so much more easier for me to maintain, plus the look is more sophisticated and elegant compared to my older more simpler version.

  • We also participated in some on-line marketing on Fort St John's community website

  • plus we added a Facebook and Twitter page.

  • participated in several community trade shows

Resolution 2) Delivery

  • Well, I think this is going to be one of those issues that is going to be on-going for me and will never truly be resolved. Obtaining a store front is just not an option right now. Part of the reasons for this is my schedule is very eratic right now. My children moved to a new school which is in a rural area in the opposite direction from the school they used to attend. I am up at 5AM to get them ready for school and we leave at 6:45 to drive to catch their 1 1/2 hr bus ride. Combined with their after school activities, I sometimes have to pick them up at either 2:30 or 4:00 depending on the activity. So for now, I am just giving customers the option of picking up thier orders and if they want delivery, I charge a delivery fee. One exception is wedding cakes, delivery is included with all wedding cake orders within Fort St John and Taylor.

Resolution 3) Personal: Weight Loss

  • This year it was my goal to try to lose some unwanted lbs. So far, I have gone down 1 size and lost 9 lbs since Sept 2010. My goal is to lose 6 more lbs. by the end of February.

So what about 2011? What plans do I have for this year?

  1. Marketing still.... I plan to continue various forms of on-line advertising, plus participate in various trade shows. I recently purchased these cute sticky note pads to hand out to clients. I really loved how they turned out.

2. Blog MORE, MORE and MORE.... I am absolutely terrible for keeping up with this, so this is my resolution to attend to my blog on a regular basis.

3. Try new recipes. Last year I did so much cak'n, the last thing I wanted to do was bake for my family. Well, I got some new recipe magazines with neat cookie recipes, so I plan to try at least 1 new recipe a month.

4. Lose those last few lbs by February.