Tuesday, March 24, 2015

The "IN BETWEEN" Stage...

I call the time  between Christmas and Wedding Season, the "IN BETWEEN" stage. This is typically the time (for most cake designers) when it is a bit slower in terms of cake and cupcake sales, but this is also a VERY BUSY time for me.  During this time,

1)  I hold all my wedding cake consultations, starting from October -November, and then once again from January to March. I really, really enjoy this part of my business. I enjoy meeting with couples and seeing their  ideas and drafting up designs for their wedding cake. Every cake I create, I try to bring a personal element of the client into the design.  Plus, the bridal couples enjoy eating cake.. that's the FUN part.

2) Inventory... this is when I go through my kitchen and all my wedding cake orders and see what I need to order for the upcoming busy wedding season. Sometimes, if I need a special cutter or mold, I need to order it at least 6-8 weeks in advance to make sure I get it on time. Sometimes a special piece of equipment comes as far as the UK.

3) This period is also the time when I typically attend bridal or trade shows. Right now, I am busy prepping for the upcoming CKNL trade show in April. It usually draws in around 16-20,000 people in a weekend. I sell on average around 600-800  cupcakes in one weekend. Last year, I had a smaller booth and I was tripping over stuff all the time. So this year, I rented a much larger booth, plus totally revamped my booth design. Sorry, no hints, I will post pics of my booth after the show.

4) VACATION... need I say more. With my husband working in the oil patch, the spring break up tends to be around April, which happens to land before wedding season. As a result, our family tends to take a family vacation at that time. Gives me time to recoup after standing on my feet for 3 long days at the trade show and relax just before the wedding season. Sleep and days off are not an option from May until September. Last year, we went to Punta Cana...

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